It seems you can’t open Facebook these days with out seeing another an article about the poor snowboard industry and its dwindling budgets. What will the super pros do now? How will we ever exist without 40 movies a year explaining to us what snowboarding is? This week, the Board Sports Source poses the question “what does snowboarding need” to Nicolas Muller, who is currently struggling to fund his two-year film he feels will ” help steer the industry out of these troubled waters.” His answer:
It needs more of Jay Adams, of people who really live the culture and don’t sell out. You know now there are brand teams full of people who now have 300,000 followers on Facebook thanks to the Olympics. I’d rather have 1,000 likes from people that really care, rather than 100,000 likes from people watching for a couple of days during the Olympics. This is just my opinion, but there were phases where skateboarding looked like it was dead – but now look at it! If something’s real, it’ll never die.
In other words, Nicolas, who rides for Nixon (Tri-Atlantic Capital Partners and Billabong), Oakley (Luxottica) , Nike (NKE), and is rumored to be on the verge of riding for a wakeboarding company, thinks snowboarding needs to be more punk rock. Well, how about this. You don’t want to be a sell out? You don’t need funding for your movie. Ditch the heli, hike for your turns, craft your own no boards out of wood you found in your backyard, and film your two year project about your meth addiction and jail time, not your boarding.
From the sound of things Nicolas thinks people doing what he’s doing are the problem with snowboarding. To us, this all sounds like one big über entitled first world issue. Now, for the last time, is it fucking winter yet?
Read the whole interview here for even more glorious contradictions!
Fucking retards. Everyone. Talking about being core and punk, yet the person who wrote the article takes checks from Nike. Just stop. “Core”, what the fuck are you talking about? You prob grew up in a white stucco mansion, going on trips to your white stucco ski mansion in Vail. Scott Wittlake is the only “core” dude to strap in. Ever. This whole thing is fcked. Snowboarding is broken. Just ride, who gives a shit. Everyone has their head up snowboarding’s ass; how bout that?
agreed, i dunno why anyone would dislike this
Nico should ride for Rome.
They are so core!
Their office is less than 30 minutes from the hill, and they also like to preach to people about what is right/wrong with snowboarding.
do golfers and tennis enthusiasts have these same conversations about “what’s wrong with golf these days” why is it that snowboarders think snowboarding is so much more than it is? it’s an activity, sure a really fun one that can change people’s lives. every company in snowboarding is out to make money and don’t let them tell you any different. that’s the entire goal behind a company, no matter how “core” they are. it’s snowboarding, no companies are core. the core thing would be to build your own board and not pay $100 to ride a resort
Aaaaactually, golfers do. Golf is in a similar state to snowboarding with the 18-34 demo down 30-something%. They are starting to make courses with 15″ holes to make it easierm to try and attract more young players/women and some courses are turning to “soccer golf” to try and boost revenue. The Golden Bear said 10 years ago he was working on dozens of courses in the US and today that # is ZERO.
oh haha
I work in the golf industry and all they are talking about is the decline of golf this past year… haha
nico’s part in twel2ve blows me away everytime
I will tell you what’s NOT core, Adidas is selling those god ugly new boots for FIVE HUNDRED DOLLERS! Are you kidding me? But Eric Jackson wears them so it OK. The next person I see in line at the resort gets my edge to the side of that boot
I totally understand what you mean by the prices… The thing is though,the fabrics and such perform better than what we were used too.The longevity of the boot is better too,making them last for season after season. But you are right.. $500 for boots is wild. BUT.. EVERY CO. does that,not just the one you mentioned.
looked at a pair of Adidas boots today… nothing groundbreaking there. Very much mediocre actually.
Adidas boots would be the best in the industry but they actually have very bad flex retention, there is no articulation and the boots lose there stiffness very quickly.
u mad.
Hey Yobeat. If you want to hate on Nicolas so much, why the fuck do you have the burton video on the top of your page for the last 4 days. Talk about sucking the corporate dick.
YoBurton
Snowboarding makes my life suck less. Fuckin labels Fuckin brands, it’s perfect as is, despite what Market trends may indicate.
Snowboarding makes my life suck less. Fuckin labels Fuckin brands, it’s perfect as is, despite what Market trends may indicate.
Companies are never ‘core’ what the hell is wrong with you guys?
Do you expect the brand to make our favorite pass-time what they want or are WE the ones who decide it?
Quit being sheep and fuck the major brands decisions on what our pass-time should be or is.
I stopped giving a shit about what the corporations did years ago. If you really care that much about keeping snowboarding ‘core’ it’s pretty simple. Stop supporting the corporations. Know where your money is going. Also- BURTON is rider owned- RIDE isn’t. Know your history, and support the people who support you. It’s not very hard. Ultimately the corporations will show their true colors. Just like Nike did.
I feel the same way
If you live in Vermont, you are not a real snowboarder. Real snowboarders are about progression and being in Vermont is not close to places out west – any of them – so it is hard to consider burton or Rome real snowboarders. More like professional posers out to make a buck.
You don’t know shit jumbo douche poser
retard
youre not core and im telling everyone
This brand fucked me up the ass
nightmare is hella core check us out!!!!!!
More people should buy Technine snowboards
This is almost exactly what i thought when i read Nico’s whine.
Snowboarding could use some fuck-you punk inspiration like Jay Adams (minus the homophobic murder sketchiness).
Actually we had one, and he left because of the bullshit.
Yobeat, get an interview with Scotty Whittlake.
SNOWBOARDER MAG interview! Fuck yeah Scotty is the best!
The problem with snowboarding today is that everything is focused around triple corks and ridiculous spins on and off rails. Snowboarding is lacking style. Skateboarding still has the same tricks from before with more style and more flip tricks. Snowboarding needs to step back and look at what’s going on in the industry. Triples and 450s on and off aren’t stylish and look terrible. As a community we need to work on style and creativity.
wait… whats the problem in snowboarding again?
snowboarding is exactly where it should be at this point in time. There are parts of snowboarding that encompass big corporations and competition. So what. Isn’t that how skating is today? Then there is a side that’s “core”. Having that split separates the core side from the corporate side. It gives snowboarders oppurtunity to fight for their beliefs, giving it authenticity. People do it because they love it. You don’t start snowboarding because the money is there haha. You start because it’s fucking awesome and a gateway to a community of buddies to share the good times with. So let’s drop this bullshit about the faults of snowboarding and just ride.
Brooke, seriously here. Your writing sucks. Who the fuck are you to put words in this guy’s mouth? Niko is a fucking legend. You’re just a cynical Pac NW cliche.
Nice rider but a faggot @ss for sure